Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.

We wanted products with editorial quality and unparalleled versatility. Since they didn’t exist, we made our own. After several years and dozens of innovations, our top-of-the-line range is one of the industry’s most coveted.

Nature gifts us with its most precious source for perfect hair – commonly known as the Shea tree and, as everything comes to those who wait, perfection takes time. Some 50 years to be exact for an African Shea tree to mature and produce nuts. Once harvested, cracked open and grounded following age-old craft traditions.

Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!

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